Yannick Labbé
+49 179 1002349
Hi. I am a freelance Copywriter and Creative Director based in Berlin, working for agencies, brands and start-ups throughout Germany, Europe and the world.

I have 12+ years of work experience in advertising and UX / SEO copywriting. I speak, write and think in German, English and French.

Before going freelance, I was a Creative Director copy at Grabarz und Partner in Hamburg, where I oversaw the work on Volkswagen Commercial Cars France, S.A.B. Miller brand Kingswood and next-generation investment-app quirion.

Before that, I was a Creative Director at the PR-agency fischerAppelt in Hamburg, co-leading the communication efforts of their integrated team on retailer Lidl. During my time there, I helped give birth to a novelty cooking-show that successfully ran for a year, emphasizing Lidl’s new at the time strategic positioning of premium-discount-retail. I also took care of their barbecue product line and showed Germany what it means to have a BBQ state of mind as soon as spring comes around the corner.

I have worked at lots of other places and collaborated with great people on great projects. I have won some awards. I have always had fun.

Other than that, I produce electronic music and write short stories that counteract the harmful effects of feelgood literature. I live with Helena, Arthur, Garfield and Leo in West Berlin.

Agencies and start-ups:

BBDO, Bitwala, ddi Australia, fischerAppelt, glow, Grabarz & Partner, H/L/Z, heycar, Jung von Matt/ Havel, Joonko, lawinenstift, Moccu, nexum AG, Nuri, Ogilvy, Scholz & Friends, Plantage, spring brand ideas, TBWA. 

Clients (excerpt):

Adrenaline, Amazee Labs, Bayer Schering Pharma AG, Berliner Morgenpost, Berliner Volksbank, Binu, blush Dessous, Carlsberg Group, Festool, Feuersozietät, Frankfurter Allgemeine Zeitung, hülsta, Laser Clinics Australia, Liaison Dangereuse, Lidl, Menschen für Menschen, Misereor, Mini, Nissan, Philips, quirion, REWE Group, S.A.B. Miller, Schwarzkopf, Temporäre Kunsthalle Berlin, Unilever, Volkswagen Nutzfahrzeuge, Weberbank, Wohnen und Garten.